Tag Archives: trends in lingerie
Focus Groups – Real Women Talk About Swimwear!
Over the last few days we have conducted two focus group sessions to find out what our customers think of our new swimwear collections…..This group considered a bra structure essential to give shape, didn’t like too low a front or too high a leg – ‘probably unbecoming at our age’ they said. They didn’t want anything too jazzy or loud – more muted tones were considered suitable. Definitely no bikinis.
Online Bra Sales Success!
A higher percentage of UK adults bought or ordered goods and services over the internet in 2009 than in any other EU country.
Eurostat figures highlighted in a chapter of Social Trends published by the Office for National Statistics showed that 66 per cent of people aged 16–74 had bought goods or services online in the [...]
Fantasie and Freya Swimwear Update
The Fantasie and Freya Summer 2010 Collection is due into stock in the next few days, so I’ve been busy updating the website with all the details. We don’t expect this to hang about on the shelves for long, so get your order in early – and yes, swimwear does make an acceptable Valentine’s gift [...]
Hotmilk Ever After – Spring Collection – In Stock Early February!
HOTmilk’s Ever After theme has an enchanted forest setting to promote a powerful and provocative lingerie collection. Recall your favourite fairytale heroine and empower her! The HOTmilk woman is sexy, strong and scintillating. She is at her most feminine, she bewitches and beguiles.
2010 Lingerie Design Trends
With new brands seemingly popping up daily, and every celeb endorsing a lingerie launch, how is a retailer to continue to ensure excellence of fit, whilst responding to the demand for fashionable undies?