Tag Archives: freya swimwear

Swimwear Wraps, Tunics and Kaftans by Fantasie and Freya

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Fantasie Goa Kaftan
Fantasie Goa Kaftan

If you are planning a cruise this Autumn, now is the time to review your swimwear drawer! This fabulous full length Kaftan in the Fantasie Goa range will turn heads as you stroll up to the pool and can be worn with the matching Goa swimsuit, bikini or the Fantasie Bahamas plain black or chocolate swimsuit instead.

Freya Galaxy Jersey Tunic
Freya Galaxy Jersey Tunic

The Galaxy jersey tunic by Freya is a flattering cover-up for larger sizes as it has a drop waist belt which disguises a tummy or can be loosened for more thigh coverage. The Freya Eclipse swim skirt is one of our most popular lines as it can equally be worn over a bikini or swimsuit, and is available in black or chocolate to match the Fantasie Bahamas Swimsuit.

Have a look at the collection at www.harwayeslingerie.com and please do contact me if you would like more information about any of the products.

Katy

Staycationers wear more cover up swimwear!

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Freya Eclipse Swimskirt

Freya Eclipse Swimskirt

Research conducted by leading department store Debenhams has shown that holidaymakers staying in the UK wear less-revealing swimwear than those who travel abroad.

Although 91 per cent of British consumers surveyed said they would always wear a bikini abroad there has been a surge in less-revealing swimwear options such as skirted swimsuits among women of all ages with an increase in sales of 112 per cent year-on-year compared to bikinis and other skimpy styles.

Harwayes too is finding that skirted styles are outselling all the other options, with the new freya swimskirt flying out. (http://www.harwayeslingerie.com/product.asp?pid=560) This swimskirt can equally be worn over a bikini or swimsuit, and is available in black or chocolate to match the Fantasie Bahamas Swimsuit, illustrated below.

Fantasie Bahamas Swimsuit

Fantasie Bahamas Swimsuit

The Fantasie Bahamas swimsuit is perfect for those seeking a little extra cover on British beaches! It features pull tie sides which can be ruched up or pulled down as the mood (and weather) suits, it has an in built bra structure and flattering v-neckline. It also comes up high enough at the sides and back not to be considered skimpy or revealing.

To order the Bahamas swimming costume, go to:

http://www.harwayeslingerie.com/product.asp?pid=314

Focus Groups – Real Women Talk About Swimwear!

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Over the last few days we have conducted two focus group sessions to find out what our customers think of our new  swimwear collections.

Group One – The Yummy Mummies (aged around 30 – 45 with one or more children aged 0 – 14)

Our first group – the Yummy Mummies reviewed the Freya and Fantasie collections. All liked the tankinis ‘because when you’ve had a baby the texture of your stomach is papery and unfit for exposure’ said one. All liked the underwiring and bra structure – once you’ve tried it you will never go back to unstructured swimwear again! Halter necks are proving very popular with this age group this season.

Swim skirts were very well received and likely to be an enduring trend in swimwear design over the next few years.

Anything for a quick cover up on the beach was seen as a ‘must-have’ – so for example the fantasie kaftans, the stardust hooded tunic and the freya galaxy tunic all got the thumbs up.Have a look at the Freya swimwear collection now at www.harwayeslingerie.com

Group 2 The Choral Society (Aged around 60+ with grandchildren)

This group considered a bra structure essential to give shape, didn’t like too low a front or too high a leg – ‘probably unbecoming at our age’ they said. They didn’t want anything too jazzy or loud – more muted tones were considered suitable. Definitely no bikinis. Tankinis are possible, but need to be long enough. Halter necks were not liked by 2 out of 3 customers as they were considered unflattering. Control linings and ruching effects to disguise stomach areas were popular.

Top designs with our choral ladies were the fantasie Zante swimsuit (with control lining) and kaftan, the fantasie Goa swimsuit (muted colours) and kaftan and the fantasie Barcelona tankini. Shop for Fantasie swimwear now at www.harwayeslingerie.com.