Well I’m glad to say it’s over and I don’t plan to be on the wrong side of the camera lens for a while – my PR photography is done so at least I can put a face to the company. I think it is important to present a personal image for the company – it really isn’t an ego trip so much as a signature, a kind of buyer security – I am a real person, you can trust and rely on my products, in the same way as celebrity chefs put their signature on cookware. I will load a few pics on here at some point.

In the meantime, check out this video from Dove (the toiletery brand). They have a campaign for ‘Real Beauty’ and I think this video sums up what fashion photographers and designers really do to images of young women: It is quite short (20 seconds perhaps) and shows the transformation of a model from when she arrives at the studio to when she appears on a cosmetics poster. Show it to your young teenaged sons and daughters – its a real eye opener and well worth a look.

No Wonder our Perception of Beauty is Distorted

Thanks to Rev. Mark Warwick for bringing this video to my attention.