PURE London Fashion Show – Key Trends for 2011

Our whirlwind visit to the PURE London fashion Show at Olympia this month gave us a huge insight into what the key ‘trend’ themes are for both the Autumn/Winter 2010 and the Spring 2011 seasons.

Military-style-jacket-2

Military Look Jackets

There were strong themes within the ‘youth’ trends of the military look, the country look, the collegiate look and the glittery sequin look.

Themes that are set to continue are the maxi dress, leggings and check shirts – so no need to throw those away if they are lurking in your wardrobes! Yet!

New-trends-in-Denim-Esprit-If you are looking for a few key items to stock up on as you look in the shops are –

  • A hacking jacket/tweed jacket
  • Printed T-shirts – photo prints, digital prints etc.
  • Knitwear with animals
  • Chinos
  • A sequin top for dressing up!
  • The basic staple of a pair of jeans is still required – low, large rear pockets help shape bottoms and elongate legs

Linen-jacket-by-Sahara

Layered Look In Linen

A fantastic trend that we also spotted was a linen layered look. This was especially apparent in the continental European suppliers of fashion and of course caught our eye as it particularly suits women in 16 plus sizes – stylish, comfortable and very wearable.

Bench-Hoodie

Checked Shirts and Hoodies with Embelishments for Men

For guys the great casual look of jeans, t-shirt and checked shirt over the top is still ‘in’. There are some great styles in hooded tops – not always the traditional ‘hoodie’ look but also some new styles with buttons and epaulettes to add more shape and interest.

As for footwear the main word for both men and women is – boots! Ankle boots, brogue styles shoes and boots which is great because they go with just about anything!

Checked-shirt-over-T-Shirt-Happy shopping! If you want more advice please contact us.

Katy and Vicky

To shop for big sized menswear please go to www.extralargeclothing.co.uk

To shop for women’s lingerie and swimwear, please go to www.harwayeslingerie.com

Triumph Lingerie Awards Jun 10: Good News for UK Designers

Triumph Awards 2010Triumph have announced their Lingerie Design Inspiration Award winners – have a look at this link for the winning designs – they are fabulous. We are so lucky in this country to have our own dedicated lingerie design course at De Montfort University in Leicester. One of the winners entered from this Uni, two others from Central Saint Martins. These events, although a little OTT for most of us, ensure that lingerie design continues to attract the interest of the best designers and can only be good for the future of women’s lingerie. Keep up the good work!

http://www.triumphinspirationawarduk.com/

Stamford Endowed Schools Foundation Card

We have become members of the Stamford Endowed Schools Foundation Card scheme.

This allow the schools to provide more fully and partially subsidised places for bright, local children who would otherwise not have the means to attend the schools. Finding a school place is an incredibly stressful time for parents and often the children too, particularly at secondary level, so we are delighted to help.

Online Bra Sales Success!

A higher percentage of UK adults bought or ordered goods and services over the internet in 2009 than in any other EU country.

Eurostat figures highlighted in a chapter of Social Trends published by the Office for National Statistics showed that 66 per cent of people aged 16–74 had bought goods or services online in the UK, compared with 56 per cent in Germany, 45 per cent in France and an EU average of just 37 per cent.

Of the top 10 e-tailers in January 2010, six were fashion businesses, including La Senza in 2nd place, Topshop in 3rd, Net-a-porter, Figleaves, Debenhams and Harvey Nichols in 4th, 7th, 9th, and 10th place respectively.

Combined with the recent Which report that says that High Street shops are failing to measure and fit bras correctly, this means internet shopping has never been more attractive for purchasing lingerie. So ladies, ditch the High Street and come to Harwayes online!

Valentine’s Lingerie

The two highest peaks in sales for lingerie retailers are 1. Christmas and 2. Valentine’s Day. Opinions vary as to whether the peak is for gift purchases or just women buying their own lingerie in time for a romantic liaison. What do you think?

Have you ever bought lingerie as a gift, or had it bought for you?

If a loved one were to buy you lingerie, which item would you rather they bought? e.g. bras, briefs/thongs, PJs, swimwear, sports bra? Practical, romantic or sexy?? Send me an email to katy@harwayeslingerie.com or post a comment here!

Happy New Year from Harwayes Lingerie

A very Happy New Year to all our customers and suppliers – Let’s hope 2010 is a good one for Harwayes after our difficult year last year! If you haven’t already received your 2010 catalogue of mastectomy lingerie, please give us a call to request one. We have had such a huge demand from hospitals that we are reprinting this week!

2010 Lingerie Design Trends

Triumph: excellence of fit

Triumph: excellence of fit

When selecting new lingerie for a mail order and web business, the key is to stay one step ahead of fashion and ensure products selected for the next season are bang on-trend.

Harwayes wasn’t traditionally a fashion led business: The purchasing policy was that of selecting bras that fit really well, so brands such as Triumph and Playtex have always been, and continue to be at the fore. However, with new brands seemingly popping up daily, and every celeb endorsing a lingerie launch, how is a retailer to continue to ensure excellence of fit, whilst responding to the demand for fashionable undies?

Luckily, some of our newer suppliers have made it their mission to put fit first. This is why we have chosen to feature DiMurini, Royce, HotMilk, Fantasie, Elomi and Bravado in our new collections for the Spring.

The collections encompass ‘dressing up box’ feathers, polka dots, taffeta and ribbons, architectural slate and charcoal greys, layers of antique ‘shabby chic’ french embroidery, lacing and bows galore and a preponderance of raspberry pink …. and we haven’t even started on the swimwear yet!

We hope you enjoy the new collections, keep an eye on the website for all the latest in bra design!

Harwayes mastectomy catalogue

Finally it’s gone!! I’ve just sent my catalogue copy for the Harwayes ‘Post Surgery Bra Range’ off to the designer, now just need to work on photo positions, proof reading etc.  I LOVE writing catalogue copy, its absolutely my favourite bit of the job, but it takes forever to tweak here and there to get it completely right, in a logical order and check check check prices, codes, grammar.

I hope the result is a systematic approach to product display that helps the customer to choose between options and quickly find styles that will suit them.

At last, a fashion led approach to mastectomy lingerie: bras that are comfortable and look good too, making you feel sexy and feminine again.

The catalogue is to be published November. If you would like a copy, send me an email and I’ll add you to our list.

The blogs, Facebook, twitter etc go pretty quiet for a while when I’m focussed on a catalogue project… Next up, Maternity wear, swimwear. The good news is swim skirts are in fashion again ladies, so no more baring the bits you don’t want to.