Category Archives: Swimwear by Freya and Fantasie

Get ready for your holiday with the Brasilia Tankini by Fantasie

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Holiday season will soon be here and we have selected the best of the new Fantasie arrivals. We suggest placing your order early to secure the size you need!

Last spring we conducted two focus group sessions on swimwear, one with our ‘Yummy Mummies’ (aged around 30 – 45 with one or more children aged 0 – 14) and one with ‘The Choral Society’ (Aged around 55 – 60 with grandchildren) – for their comments have a look at the earlier blog article by following the link below.

http://www.harwayeslingerie.com/blog/index.php/focus-groups-real-women-talk-about-swimwear/

This year we have chosen two swimsuits and three bikini/tankini sets that meet the needs of these two groups perfectly.

The first tankini/bikini set to arrive in our warehouse is the Brasilia, by Fantasie.

Brasilia Tankini Top

This underwired tankini top is twisted and gathered around the bust to flatter your curves. The tankini is long enough to give good coverage and has drawstring sides allowing you to adjust the length. The softly draping fabric is not too clingy – we don’t all want to flash our midriff despite what swimwear manufacturers may think!

Available in sizes 32 – 38 D – G

Fantasie Brasilia Swimwear

Fantasie Brasilia Swimwear

Brasilia Bikini Brief

To go with the tankini top, we suggest the fold top bikini brief – the fold over top can be lifted up to provide extra coverage for the midriff if you are feeling less confident or folded down to catch those rays!

Fantasie Brasilia Fold Top Bikini Brief

Fantasie Brasilia Fold Top Bikini Brief

Brasilia Bikini Top

The matching bikini top is stunning – this tiger stripe design in truffle and cream lustre fabric is up to the minute without being garish. The bra sized underwired structure provides all the support you would expect from Fantasie. Available in sizes 34 – 40 E, F, FF and 34 – 38 G, GG

Brasilia Full Cup Bikini Top

Brasilia Full Cup Bikini Top

Although the initial outlay is higher, purchasing all three items together gives you much more flexibility around the pool and beach – we think the investment is worthwhile.

We also suggest the Freya swim skirt: available in chocolate at only £11 to complement this set perfectly. (illustrated here in black.)

Freya swimskirt - this comes in chocolate to complete your Brasilia set

Freya swimskirt - this comes in chocolate to complete your Brasilia set

New Swimsuit By Fantasie – Now in Bigger Sizes for 2011

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Montreal is the new underwired black swimsuit from the Fantasie Summer 2011 collection – and the great news is, that it is available up to size 42 D – GG!

Superbly flattering, this swimsuit is cut to give a wonderful shape to the waistline. Clever shaping, drapey twisted fabric and a deep v enhance the bust.

Fantasie swimwear comes with built in underwired bra and the structure is designed to put your curves where they should be.

Fantasie Montreal Twist Front Swimsuit

Fantasie Montreal Twist Front Swimsuit

Freya Mystic and Zodiac Swimwear Sale

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Freya Mystic Tankini 50% off

Freya Mystic Tankini 50% off

The Freya Mystic Tankini and Bikini gives you plenty of mix and match options – for those days when you want a bit more cover, try the tankini and shorts, for sun worship, switch to the bikini. All designed by Freya to enhance your shape and disguise problem areas. We have taken 50% OFF the Mystic range in our end of season sale, so place your order now whilst we still have stock!

The Freya Zodiac Bikini has an outrageously playful print in a vivid colour palette of purples, limes and jade on a black base with turquoise embellishments. Poolside drama is guaranteed! Freya cup sized swimwear ensures a heavenly fit in C to FF cup. Halterneck style is up to the minute. Fold top brief is very flattering and ensures reasonable coverage, but the turquoise band makes it look briefer than it is – another of Freya’s clever tricks to fool the eye! The set is now available for under £45 in the sale – order now whilst stocks last!

Go to www.harwayeslingerie.com to shop!

Swimwear Sale Now On – Up To 50% Off

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Fantasie Barcelona Tankini

Fantasie Barcelona Tankini

Fantasie Barcelona Tankini  – NOW ON SALE

This fabulous tankini top is now on sale on the Harwayes website – the top is not now widely available on competing sites so grab it while you can since we only have a few left!Was £42.00, Now only £35.

The bra sized underwired structure provides all the support you would expect from Fantasie. And the lighter coloured trim provides a great visual trick making the bust look smaller than if it was an all over dark colour. The tankini is long enough to give good coverage and not too clingy – we don’t all want to flash our midriff despite what swimwear manufactuers may think!

Black with polka dot trim in fuschia, sage and black on a cream base. Size 34 – 36 D – F

Fantasie Barcelona Bikini Brief – NOW ON SALE! 50% off.

This incredibly flattering, luxurious fold-top bikini brief is now on sale at 50% off: Was £22.00 Now only £11.

Black is always slimming and the polka dot print brings it up to date. Polka trim can be folded up or down for more cover, print is fuchsia, sage and black on a cream base. Order now whilst stocks last!

Swimwear Wraps, Tunics and Kaftans by Fantasie and Freya

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Fantasie Goa Kaftan
Fantasie Goa Kaftan

If you are planning a cruise this Autumn, now is the time to review your swimwear drawer! This fabulous full length Kaftan in the Fantasie Goa range will turn heads as you stroll up to the pool and can be worn with the matching Goa swimsuit, bikini or the Fantasie Bahamas plain black or chocolate swimsuit instead.

Freya Galaxy Jersey Tunic
Freya Galaxy Jersey Tunic

The Galaxy jersey tunic by Freya is a flattering cover-up for larger sizes as it has a drop waist belt which disguises a tummy or can be loosened for more thigh coverage. The Freya Eclipse swim skirt is one of our most popular lines as it can equally be worn over a bikini or swimsuit, and is available in black or chocolate to match the Fantasie Bahamas Swimsuit.

Have a look at the collection at www.harwayeslingerie.com and please do contact me if you would like more information about any of the products.

Katy

Staycationers wear more cover up swimwear!

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Freya Eclipse Swimskirt

Freya Eclipse Swimskirt

Research conducted by leading department store Debenhams has shown that holidaymakers staying in the UK wear less-revealing swimwear than those who travel abroad.

Although 91 per cent of British consumers surveyed said they would always wear a bikini abroad there has been a surge in less-revealing swimwear options such as skirted swimsuits among women of all ages with an increase in sales of 112 per cent year-on-year compared to bikinis and other skimpy styles.

Harwayes too is finding that skirted styles are outselling all the other options, with the new freya swimskirt flying out. (http://www.harwayeslingerie.com/product.asp?pid=560) This swimskirt can equally be worn over a bikini or swimsuit, and is available in black or chocolate to match the Fantasie Bahamas Swimsuit, illustrated below.

Fantasie Bahamas Swimsuit

Fantasie Bahamas Swimsuit

The Fantasie Bahamas swimsuit is perfect for those seeking a little extra cover on British beaches! It features pull tie sides which can be ruched up or pulled down as the mood (and weather) suits, it has an in built bra structure and flattering v-neckline. It also comes up high enough at the sides and back not to be considered skimpy or revealing.

To order the Bahamas swimming costume, go to:

http://www.harwayeslingerie.com/product.asp?pid=314

Focus Groups – Real Women Talk About Swimwear!

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Over the last few days we have conducted two focus group sessions to find out what our customers think of our new  swimwear collections.

Group One – The Yummy Mummies (aged around 30 – 45 with one or more children aged 0 – 14)

Our first group – the Yummy Mummies reviewed the Freya and Fantasie collections. All liked the tankinis ‘because when you’ve had a baby the texture of your stomach is papery and unfit for exposure’ said one. All liked the underwiring and bra structure – once you’ve tried it you will never go back to unstructured swimwear again! Halter necks are proving very popular with this age group this season.

Swim skirts were very well received and likely to be an enduring trend in swimwear design over the next few years.

Anything for a quick cover up on the beach was seen as a ‘must-have’ – so for example the fantasie kaftans, the stardust hooded tunic and the freya galaxy tunic all got the thumbs up.Have a look at the Freya swimwear collection now at www.harwayeslingerie.com

Group 2 The Choral Society (Aged around 60+ with grandchildren)

This group considered a bra structure essential to give shape, didn’t like too low a front or too high a leg – ‘probably unbecoming at our age’ they said. They didn’t want anything too jazzy or loud – more muted tones were considered suitable. Definitely no bikinis. Tankinis are possible, but need to be long enough. Halter necks were not liked by 2 out of 3 customers as they were considered unflattering. Control linings and ruching effects to disguise stomach areas were popular.

Top designs with our choral ladies were the fantasie Zante swimsuit (with control lining) and kaftan, the fantasie Goa swimsuit (muted colours) and kaftan and the fantasie Barcelona tankini. Shop for Fantasie swimwear now at www.harwayeslingerie.com.

Fantasie Valentines Hints!

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Fantasie Lingerie for Valentines

Fantasie Lingerie for Valentines

Fantasie Lingerie have developed a cool Facebook application that lets you send a jolly big hint to your loved one about which style of lingerie to buy for you for Valentines, which size, as well as specifying what would be your ideal date. To log in paste this link into your browser. Then, of course, suggest he should come to HarwayesLingerie.com to buy!

http://apps.facebook.com/fantasievalentines/