Harwayes Lingerie Blog » Mastectomy Bras

My PR Photography Day and Dove’s Campaign For Real Beauty

katybrown — Mon, 01 Feb 2010 21:28:28 +0000

Well I’m glad to say it’s over and I don’t plan to be on the wrong side of the camera lens for a while – my PR photography is done so at least I can put a face to the company. I think it is important to present a personal image for the company – it really isn’t an ego trip so much as a signature, a kind of buyer security – I am a real person, you can trust and rely on my products, in the same way as celebrity chefs put their signature on cookware. I will load a few pics on here at some point.

In the meantime, check out this video from Dove (the toiletery brand). They have a campaign for ‘Real Beauty’ and I think this video sums up what fashion photographers and designers really do to images of young women: It is quite short (20 seconds perhaps) and shows the transformation of a model from when she arrives at the studio to when she appears on a cosmetics poster. Show it to your young teenaged sons and daughters – its a real eye opener and well worth a look.

No Wonder our Perception of Beauty is Distorted

Thanks to Rev. Mark Warwick for bringing this video to my attention.

Happy New Year from Harwayes Lingerie

katybrown — Mon, 04 Jan 2010 21:39:09 +0000

A very Happy New Year to all our customers and suppliers – Let’s hope 2010 is a good one for Harwayes after our difficult year last year! If you haven’t already received your 2010 catalogue of mastectomy lingerie, please give us a call to request one. We have had such a huge demand from hospitals that we are reprinting this week!

Request your catalogue now!

katybrown — Thu, 10 Dec 2009 14:23:39 +0000

New catalogue - out soon

I’m working late nights to get the new mastectomy lingerie catalogue ready and out to customers before the christmas holidays!

The mail order catalogue includes pocketed cotton bras, camisole style bras, bras for the fuller figure, lingerie sets and, best of all, new luxurious, pocketed feminine nightwear and loungewear just in time for Christmas.

The catalogue is available to individuals, hospital wards, breast care nurses, surgeons and consultants. To request a copy please send an email to enquiries@harwayeslingerie.com.

Mastectomy bra for small cups

katybrown — Wed, 09 Dec 2009 23:04:51 +0000

Speaking to one of the breast care nurse specialists recently, we came to the conclusion that manufacturers are now starting to see the requirement for big cups in mastectomy lingerie, but what about small cups? There is a very practical bra made by Anita that comes in AA cup right from 32 up to 46. This is the Anita cool cotton mesh bra to be found in our new catalogue, and just added to the web site: price £29.00.

Follow the link to order: http://www.harwayeslingerie.com/product.asp?pid=531 or phone on 01780 766 936 if you don’t see your size.

New FREEPOST returns service

katybrown — Wed, 02 Dec 2009 22:33:09 +0000

We are delighted to offer our customers a FREEPOST returns service, so if you find something doesn’t fit then you can return it to us free of charge using our returns label. We will refund the price of any items returned to your credit card within 4 days of receipt.

2010 Lingerie Design Trends

katybrown — Wed, 02 Dec 2009 22:21:32 +0000

Triumph: excellence of fit

When selecting new lingerie for a mail order and web business, the key is to stay one step ahead of fashion and ensure products selected for the next season are bang on-trend.

Harwayes wasn’t traditionally a fashion led business: The purchasing policy was that of selecting bras that fit really well, so brands such as Triumph and Playtex have always been, and continue to be at the fore. However, with new brands seemingly popping up daily, and every celeb endorsing a lingerie launch, how is a retailer to continue to ensure excellence of fit, whilst responding to the demand for fashionable undies?

Luckily, some of our newer suppliers have made it their mission to put fit first. This is why we have chosen to feature DiMurini, Royce, HotMilk, Fantasie, Elomi and Bravado in our new collections for the Spring.

The collections encompass ‘dressing up box’ feathers, polka dots, taffeta and ribbons, architectural slate and charcoal greys, layers of antique ’shabby chic’ french embroidery, lacing and bows galore and a preponderance of raspberry pink …. and we haven’t even started on the swimwear yet!

We hope you enjoy the new collections, keep an eye on the website for all the latest in bra design!

The joys of mail order catalogue production!

katybrown — Wed, 02 Dec 2009 21:24:23 +0000

Dimurini pocketed camisole and PJs

I ended up at the printers 3 times, once with the designer today to iron out last minute problems with the catalogue print. However, the long awaited mastectomy lingerie catalogue will be on it’s way to customers by the end of the week, so request your copy now!

The main problem was ensuring even skin tones from photos produced in different studios by the various manufacturers and ensuring the models didn’t look too yellow or pink! We got there in the end and the result is a fresh, lively approach to lingerie presentation, which I hope customers will like.

In the run-up to Christmas we are featuring the NEW Dimurini lingerie, illustrated. Why not treat yourself or a loved one to these fabulous satin and modal PJs, or the glamorous babydoll and robe? Have a look at the full range at www.harwayeslingerie.com/dimurini/.

Harwayes mastectomy catalogue

katybrown — Wed, 04 Nov 2009 12:47:11 +0000

Finally it’s gone!! I’ve just sent my catalogue copy for the Harwayes ‘Post Surgery Bra Range’ off to the designer, now just need to work on photo positions, proof reading etc. I LOVE writing catalogue copy, its absolutely my favourite bit of the job, but it takes forever to tweak here and there to get it completely right, in a logical order and check check check prices, codes, grammar.

I hope the result is a systematic approach to product display that helps the customer to choose between options and quickly find styles that will suit them.

At last, a fashion led approach to mastectomy lingerie: bras that are comfortable and look good too, making you feel sexy and feminine again.

The catalogue is to be published November. If you would like a copy, send me an email and I’ll add you to our list.

The blogs, Facebook, twitter etc go pretty quiet for a while when I’m focussed on a catalogue project… Next up, Maternity wear, swimwear. The good news is swim skirts are in fashion again ladies, so no more baring the bits you don’t want to.

Breast Cancer Care Carol Service St Pauls 9 Dec 09

katybrown — Thu, 10 Sep 2009 13:54:12 +0000

The Breast Cancer Care Carol Service
at St Paul’s Cathedral

Wednesday 9 December 2009

Celebrity Christmas readings and song

With celebrities reading specially selected excerpts from classic Christmas writing; professional choirs filling St Paul’s with breathtaking carols and Swarovski’s world famous sparkle aplenty, this night is not to be missed!

For guests wishing to continue the Christmas merriment, there is an invitation to attend an intimate Champagne Supper after the Carols, for 250 guests in The Crypt below the Cathedral floor.

For more information go to the Breast Cancer Care website www.breastcancercare.org.uk/carols or call 0845 092 0829

Breast Cancer Care

katybrown — Thu, 10 Sep 2009 13:04:13 +0000

For Breast Cancer Awareness Week on Monday 12 October, Harwayes are teaming up with Curves Gym in Stamford, Lincolnshire for a bra fitting day! A percentage of profits made on the day will go to Breast Cancer Care. Watch this space for more news about this event.